“What do employers actually look for in an apprentice?”
The good news? Employers aren’t expecting you to know everything already.
We spoke to the winning employers from our 2026 Apprenticeship Awards across sectors including engineering, IT, hospitality, construction, automotive and early years. Their message was clear and consistent: attitude matters more than experience.
At Cambridge Regional College, we work closely with employers to support apprentices both in the workplace and in college. This blog shares real employer insights to help you prepare strong applications, perform confidently at interview and understand what really makes a great apprentice.
Across every industry, employers told us the same thing: they recruit for mindset, not just skillset.
ASL Group, winners of the Business Disciplines Apprentice Employer Award 2026, and Overall Apprentice Employer of the Year 2026, put it simply:
“We look for attitude and potential above all else. A willingness to learn, a strong work ethic and a positive approach are far more important to us than prior experience.”
Ana Hayter, Owner of Waffle+Coffee and Catering & Hospitality Apprentice Employer of the Year 2026, crystalised it with:
“Attitude first. Always.”
For employers, this means:
💡 Top tip for interviews: Be ready with examples of times you’ve shown commitment, reliability or a positive attitude, even if that’s from school, college, part‑time work or volunteering.
Many applicants worry they’ll be rejected because they lack experience. Employers told us this is not what they expect from apprentices.
Ana Hayter, Waffle+Coffee explains: “We’re not looking for someone who already knows everything. We’re looking for someone who shows up, listens, asks questions, and takes pride in doing the basics well.”
Duckworth and Kent Precision, Engineering Apprentice Employer of the Year 2026, echoed this:
“You don’t have to be a seasoned engineer or even like or know anything about it… what we ask of all our apprentices is a strong ‘want to do and achieve’ attitude.”
What employers really want to see is:
At CRC, your apprenticeship training supports this learning, combining on‑the‑job experience with structured teaching to help you build skills step by step.
Being reliable may not sound exciting, but employers value it highly.
ASL Group highlighted the importance of people who are:
“Respectful, reliable and eager to contribute as part of a team.”
Duckworth and Kent Precision added:
“We want someone who’s committed to showing up every day, not just being on time, but bringing effort, energy, and a genuine desire to help and support.”
This means:
✅ Interview advice: Employers notice how you communicate, how prepared you are, and whether you take the process seriously, even before you start the job.
You don’t need formal qualifications, but demonstrating interest helps you stand out.
Chris Kennett, Director of Chris Kennett Consulting Ltd, Construction Apprentice Employer of the Year 2026, told us:
“We look for a technical aptitude by looking for people with a general interest in technical subjects, even just at hobby level.”
Similarly, Louise Lewis, People Manager at ctm Information Technology, said:
“For technical apprentices, we look for someone who has an interest in IT, have they built their own machine at home and are they up-to-date with the latest IT news stories.”
This could include:
📝 Application tip: Include hobbies and interests that link to the role, to show motivation and potential.
Employers aren’t just hiring skills, they’re hiring people.
Oliver Rash, Director of Wicken 4 Wheel Drive, Autocare Apprentice Employer of the Year 2026, said:
“Enthusiasm, curiosity, and pride in the work generally sets a good foundation.”
And in high‑pressure environments like hospitality, how you treat others is crucial:
“Kitchens are busy, pressured environments, and how someone treats others really counts.” Ana Hayter, Waffle+Coffee.
Employers look for apprentices who:
One of the best ways to stand out is to meet employers in person.
This March, Cambridge Regional College is hosting Apprenticeships, Jobs & Careers Fairs, giving you the chance to:
👉 Find event dates and details here
Many employers recruit apprentices they’ve met at events like these, especially when candidates show enthusiasm, curiosity and confidence.
If there’s one key takeaway from employers, it’s this:
You don’t need to be perfect. You need to be motivated.
Show that you:
At Cambridge Regional College, we support apprentices every step of the way, working alongside employers to help you succeed in your apprenticeship and your future career.













