Marketing Assistant (L3) Apprenticeship Standard

Marketing Assistant (L3) Apprenticeship Standard

Course Information

Level: 3
Start Date: Various
Typical Duration: 2 Year(s)
Attendance: 2 Year(s)
Type: Part Time, Apprenticeship
Code: CQ4AS3MA
REGISTER INTEREST

This standard will enable learners to develop their knowledge, skills and behaviours so they can contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
This apprenticeship is ideal as an entry route for many marketing professionals who progress their career into more senior marketing positions. In their daily work, an apprentice in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.
It covers a wide range of topics including:
• Marketing theory concepts and basic principles
• How marketing fits within organisational structures and processes
• Current marketing technologies such as systems and software
• The customer journey and customer segments
• Awareness and application of Social Media Platforms to customer and business segments
• Brand theory
• Principles of Marketing ethics
• Marketing metrics

About the Programme

This standard will enable learners to develop their knowledge, skills and behaviours so they can contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

This apprenticeship is ideal as an entry route for many marketing professionals who progress their career into more senior marketing positions. In their daily work, an apprentice in this occupation interacts with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.

It covers a wide range of topics including:

• Marketing theory concepts and basic principles

• How marketing fits within organisational structures and processes

• Current marketing technologies such as systems and software

• The customer journey and customer segments

• Awareness and application of Social Media Platforms to customer and business segments

• Brand theory

• Principles of Marketing ethics

• Marketing metrics

Progression

The Marketing Assistant Apprenticeship programme is designed to provide you with the required skills to undertake the role. Once you have completed this programme you may have the opportunity to progress onto further development or take on additional responsibilities with your employer. You will also have the opportunity if you wish to progress onto a Higher Education qualification.

Entry Requirements

English and maths GCSEs at a minimum of grade 4 (C) or equivalent.
Remember, an apprenticeship is a job so the hiring employer may have additional criteria that will have to be met alongside CRC’s entry criteria.

End Point Assessment

As with all our programmes, this apprenticeship includes tutorial sessions and individual reviews, giving you one-to-one time with your personal assessor.
We want you to achieve to the very best of your ability at CRC. To support you we offer both learning and personal support by specialist staff tailored to meet your specific needs. You can also access support at any time throughout your Apprenticeship through our support Hubs online and on campus. To find out more, visit our student support pages.

How to Apply

To study an apprenticeship, you must secure or already be in a suitable an apprenticeship job role with an employer.

Need to find an apprenticeship job?

You can do this through undertaking a job search and applying and interviewing for available roles. In order for us to help you secure your apprenticeship, let us know you are actively looking for an apprenticeship by registering your interest and signing up to our apprenticeship job alerts at www.camre.ac.uk/job-alerts.

Students who currently attend a Cambridge Area Partnership schools should register their interest through the CAP application system, MyChoice@16.

Securing an apprenticeship position can be challenging, therefore we advise all aspiring apprentices, who are leaving school, to apply for a full-time course in the same subject. Having a Plan B ensures you can continue with your education in September and build the practical knowledge and confidence you need to progress onto an apprenticeship when one becomes available.

To find out more about how the apprenticeship application process works, please visit www.camre.ac.uk/apprenticeships/how-to-secure-an-apprenticeship/.

Already have a job and an employer?

Register your interest in the programme, and contact our Apprenticeship Team at and 01223 418778, and we will work with you and your employer to start the apprenticeship enrolment process.

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