This qualification will introduce you to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
Studying via distance learning means you can choose when and where you study. We ensure you get all the support you need throughout your course in the form of a personal Tutor and a Learner Support Advisor.
Unit 1: Planning an event
Section 1: The extent of the events industry
Section 2: The scope of the event planner role
Section 3: Planning an event
Section 4: Planning for contingencies
Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event
Section 1: The importance of review and evaluation
Section 2: The sources of information available for evaluating an event
Section 3: The range of tool available for event evaluation
Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning
Section 1: Understand why market research is important
Section 2: The methods and resources available for marketing
Section 3: Planning the marketing of an event.
Unit 4: Planning human resources for events
Section 1: Understand how an event is managed
Section 2: Understand the team which contribute to an event
Section 3: Understand the human resource requirements for an event.
Unit 5: Communication and customer service for events
Section 1: Understand the importance of communication at events
Section 2: Understand equality and diversity in relation to events
Section 3: Understand why customer service is important at an event
Section 4: Produce guidance on expected standards of customer service for staff use.
The benefits of this course include:
You will gain a nationally recognised qualification
Establish a long-standing career pathway within the hospitality and customer service sectors
This course is delivered via distance learning, allowing you to choose when and where you study
Study will enhance both your personal skills and professional development
Personal Tutors are assigned to you to ensure you have the support needed to succeed.
Once you have completed this course, you could progress on to the following:
- Certificate in Principles of Business Administration
Students need to be working at Level 1 English and should have the ambition to progress into further study, or work.
We want you to achieve to the very best of your ability whilst studying with CRC. To make this happen we offer both learning and personal support by specialist staff tailored to meet your specific needs. You will be assigned a tutor who will make contact with you prior to you course starting and you will have access to MS Teams to communicate with your tutor and support network. Course work is submitted via our online system and your tutor will mark and return you work to you with feedback.