The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. This course will develop the knowledge, technical and employability skills (and upskilling) in using online and social media platforms to design, build and implement campaigns to drive customer sales.
What is covered in the Course?
What is Digital Marketing
Social Media Marketing
Concept of Brand
Market Segmentation, Demographics
Product Lifecycle, Acquisition Process
Customer Relationship Marketing
Understanding PPC and SEO
Principles of Coding
Use of Blogs and Articles Keyword Research
Project (Create a Marketing plan, to detail ROI, SEO and PPC strategy)
Skills bootcamps are designed deliver the skills you need in order to progress in your organisation, or gain a new and exciting role.
You will have access to a dedicated job coach who will support you to get the interview you need to secure your dream job
Typical job roles include Administrative Assistants, Office Clerks, Data Entry Staff, Market Analysts, Educators, Support Staff, Financial Analysts, Investment Bankers, Statisticians, Investment
Bankers, Research Analysts, Content Managers, Project Coordinators, Office Managers, Senior Managers and Decision Makers among others.
This programme is ideally aimed at a recent graduate looking to develop industry skills, or aimed at someone looking to expand on their knowledge of this industry. This programme is also accessible as a starting point for people with little or no previous knowledge or qualifications.
This course is available to learners, of all academic backgrounds.
All learners should have Basic ICT and access to a PC and the internet.
Learners should have access to Microsoft Excel 2019 or higher. (Ideally Microsoft excel 365 – a part of the Office 365 package).
The induction will include an IT and English initial assessment from BKSB and the analysis of initial skills through a purpose-built assessment. (This is designed to recognise prior learning in the area.)
The assessment methodologies for each lesson could include group discussions, case analysis, research tasks, professional discussions, assignments, and a start point and end point to ensure learning has been achieved in each lesson.
Learners may be considered as having passed this programme on successful completion of all assessment tasks and the satisfactory completion of the final project.
Learners will have access to expert tutor support throughout the course.