Digital Bootcamp - Digital Marketing

Digital Bootcamp - Digital Marketing

Course Information

Online, 01/08/2022, 09:30
Start Date: 01/08/2022
End Date:31/07/2023
Days: VAR
Location: Online
Duration: 10 Weeks
Start Time: 09:30
End Time: 16:00
Code: CXDBDM1
Type: Part Time
Fees: Free
APPLY NOW

About the Course

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager. This course will develop the knowledge, technical and employability skills (and upskilling) in using online and social media platforms to design, build and implement campaigns to drive customer sales.



What is covered in the Course?



What is Digital Marketing



Social Media Marketing



Concept of Brand



Marketing Mix



Market Segmentation, Demographics



Product Lifecycle, Acquisition Process



Customer Relationship Marketing



Marketing Strategy



Email Marketing



Understanding PPC and SEO



Principles of Coding



Use of Blogs and Articles Keyword Research



Reputation Management



Project (Create a Marketing plan, to detail ROI, SEO and PPC strategy)

Progression

Skills bootcamps are designed deliver the skills you need in order to progress in your organisation, or gain a new and exciting role.

You will have access to a dedicated job coach who will support you to get the interview you need to secure your dream job

Typical job roles include Administrative Assistants, Office Clerks, Data Entry Staff, Market Analysts, Educators, Support Staff, Financial Analysts, Investment Bankers, Statisticians, Investment

Bankers, Research Analysts, Content Managers, Project Coordinators, Office Managers, Senior Managers and Decision Makers among others.

Entry Requirements

This programme is ideally aimed at a recent graduate looking to develop industry skills, or aimed at someone looking to expand on their knowledge of this industry. This programme is also accessible as a starting point for people with little or no previous knowledge or qualifications.

This course is available to learners, of all academic backgrounds.

All learners should have Basic ICT and access to a PC and the internet.

Learners should have access to Microsoft Excel 2019 or higher. (Ideally Microsoft excel 365 – a part of the Office 365 package).

Assessment

The induction will include an IT and English initial assessment from BKSB and the analysis of initial skills through a purpose-built assessment. (This is designed to recognise prior learning in the area.)

The assessment methodologies for each lesson could include group discussions, case analysis, research tasks, professional discussions, assignments, and a start point and end point to ensure learning has been achieved in each lesson.

Learners may be considered as having passed this programme on successful completion of all assessment tasks and the satisfactory completion of the final project.

Learners will have access to expert tutor support throughout the course.

Share this page:
UNSURE WHAT COURSE TO DO?
If you are unsure about the right course for you or would like to talk about our courses in more detail with a member of staff, then get in touch
CONTACT US
Cambridge| Huntingdon| 01223 418200|